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Katrina is Rhyming!
Katrina Kaif now wants to concentrate on kids. Wait! Don't jump to conclusion. We are not talking about her marriage and kids thereafter. We are talking about a nursery rhymes album that the actress has worked in. Musical genius A R Rahman composed the music.
B.R. Vijayalakshmi, general manager, audiovisual media of Saregama said that music engages the senses and stimulates the whole mind and body. This venture is a concept that will aim to fulfill this need to make learning rhymes a fun and engaging experience for the child. Nursery rhymes are a time-honoured play-and-learn method of introducing children to language and rhythm, an engaging way to strengthen and identify, differentiate and practice the sounds that are the building blocks of language.
Titled "Sunfeast Dream Cream Rhymeskool", the album is slated to hit the stores in March. Saregama has roped in Katrina to promote it, and composer Rahman supervises the music. Vijayalakshmi continued that adding magic to the mix, Katrina will take the children through the lilting rhymes in her own inimitable style in the video. Katrina's popularity among kids and her affable style and persona on screen made her fit for such a project.
To make the album a hit, Saregama is planning a 360 degree media plan to promote the product with heavy penetration across metros.
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