Katrina has proved to be a lucky mascot not only for her producers and directors but also corporate whose products she endorsed. After delivering seven hits back to back, She now has multiple brands companies queueing up to her, to endorse them.
Starting with Veet, the hair removing cream she endorses. Veet's market has now grown by 21% between the year 2004 and 2007. Chairman and Managing Director of Veet, Chandan Mohan Sethi, added that, Katrina will continue campaigning and be the main protagonist of Veet.
Nakshatra diamonds has a similar story to tell. Sources at Gitanjali (the name behind the diamond brand) reveal that the sales of Nakshtra have tripled since Kat came on board as brand ambassador. "The sales have really rocketed!"
The Nakshatra campaign centres on the ' Goddess of luck'. "Katrina is the goddess of luck. She’s not only been lucky for her films but also for us." Says the ecstatic source.
Goes without saying that Kat is indeed a lucky mascot.
